KNAPP AG

MOTION AND SPATIAL BRANDING
FOR THE FUTURE OF LOGISTICS

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Development
of a bold visual
language for
intralogistics

MISSION:
ZERO TOUCH

KNAPP AG, with headquarters in the heart of Styria, is one of the world's leading suppliers of integrated internal logistics solutions and turnkey systems for warehouse logistics and automation. As part of its transformation over the last years, the company has entrusted us to co-develop a bold visual language for the presentation of various products and services. In the process, we have created audiovisual content and stage designs for shows and presentations, animations and renderings for web and mobile, as well as digital media installations for exhibitions and show rooms.

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IMMERSIVE
SPATIAL
STORYTELLING

As part of the Styrian MINT education initiative Erlebniswelt Wirtschaft, KNAPP developed a factory tour tailored for young adults. The project aims to introduce visitors to the world of intralogistics in an engaging and enlightening way.

For one of the tour stops, we designed an interactive exhibit featuring Video Projection Mapping on a warehouse scale model, paired with high-resolution 3D animations. Tour operators use tablets to guide an audiovisual narrative while actively involving the audience in the experience.

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VISUALIZING
VALUE CHAINS
OF THE FUTURE

In order to communicate the opportunities of globally transforming value chains we created captivating animated journeys connecting the main business sectors of KNAPP and its customers. For this we developed a unique visual language, fusing process visualization and emotional brand communcation in a cineastic way.

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